To achieve the numbers we were looking for, we:
Built a new funnel from scratch.
Focused on cold audiences (due to a lack of past data).
Kick started a CBO campaign with at least 3 ad sets.
Started off with massive audiences, giving Facebook more room to optimize for the best results.
Continually tested multiple new creatives and ad copy.
Conducted 4-6 weeks of RFT testing.
From 14th Oct 2020 to 11th Jan 2021, we:
Managed to reel in 106 leads.
Attained a minimal Cost Per lead of $47, with a total ad spend of $5,017.
Achieved a lead conversion rate of 90%!